📹 MEDIA & COMMUNICATIONS

⚽ Kudos to Juventus Football Club on their stunning new Creator Lab. 

Having worked in the media & communications team of two Premier League football clubs myself, I could have only dreamed of a state of the art, dedicated content creation facility like this. See the below post from Tom Hines for a sneak peak inside.

Juventus are the latest club to recognise and invest in the massively untapped value of owned content creation and its potential to drive revenues through subscriptions, partnerships and advertising.

📺 Sky Sports have unveiled Sky Sports+ - their revamped streaming platform that promises up to 100 simultaneous live streams when it launches in August. 

🌍 SUSTAINABILITY

⚽ The Premier League clubs have ‘markedly improved’ on their environmental sustainability commitment, according to a new report from Sport Positive Leagues that details all 20 teams’ current efforts. 

⛳ Golf’s DP World Tour wants fans to help tackle the climate crisis with the launch of a new tool enabling spectators to calculate and offset their greenhouse gas (GHG) emissions when traveling to and from tournaments.

💡 SPORTS PERFORMANCE

👟 Nike is leveraging AI and athlete data to design custom performance shoes based on athlete data 

🏟️ FAN EXPERIENCE

🇰🇷 The HEINEKEN Company hosts soccer watch parties at 24-hour laundromats in South Korea

⚽ Fanatics agree a landmark multi-year partnership with The Premier League to produce its trading cards, trading card games and stickers from June 2025 - replacing Panini. 

🤖 AI x SPORTS

Hexis, an AI-powered personalized sports nutrition app, has raised a $2M pre-seed funding round co-led by athlete-driven venture firm Apex Capital.

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Adam Reed
Innovation in Sport